On June 17, 2010, Clif Bar & Company announced that it was setting up an ESOP. Founded in 1992, the company
has 246 employees and was the first energy bar brand to go organic in 2003. Known for its highly visible products, explosive growth, and playful approach to business, Clif Bar also has a quintuple bottom line. Its approach to
business profoundly affected its ESOP design process.